14th June 2023

Award-Winning Wealth Management Website that Feels Like Montana

Judge's Choice, ADDYs, 2021. This Montana-based wealth management firm wanted a refreshed brand and website that reflected its knowledge, expertise, and location. The boundless skies and rugged landscape was its own character.

14th June 2023

Award-Winning Website and Branding Guide

Gold ADDY, Branding Guide, 2023. Gold ADDY, Website, 2023. I was part of the team that brought this NSF-funded app to help people manage chronic illnesses go to market. We created a website that showcased the app and the science that sets it apart.

Instagram • 14th June 2023

Award-Winning Broadcast Commericial

Silver ADDY, 2023. Instead of creating a mortgage company commercial about loans and home interiors, I conceptualized and wrote a script about where in a community we find home.

11th December 2023

Asking Businesses to Say Wine Not to Custom, Branded Wines

ADDY Award-winning website. Tailored 385 is a Texas-based winemaker, grower, and bottling company that works with businesses to create their custom wine. I created a web strategy and copy that layered SEO-driven content with the fun, sophisticated brand feel that they wanted.

Headlines tell the story of the brand, keeping the attention of skimmers, while additional content gives readers the information they need to say yes.

Texas Tech Landmarks Magazine • 21st September 2023

The Stars Aligned in Lubbock: A Rodeo Producer's Quest to Keep an Industry Kicking

If “The Stars Aligned in Lubbock” sounds more like a movie title than a feature on a prominent rodeo producer, it’s because Binion Cervi’s (‘08 BS, Interdisciplinary Agriculture) life has some elements of the romantic sun setting over the rodeo arena, complete with how the stars aligned, far from home.

4th August 2023

Texas-Based Auto Family Meets Subaru Sensibilities

This social calendar is part of a larger client account with ten other dealerships. Subaru has a distinct brand voice that is highlighted and maintained within the bigger Cavender brand.

Instagram • 14th June 2023

NIL Deal & Campaign With Dr. Pepper, ft. TTU Student-Athletes

Dr. Pepper approached Dark Horse Collaborative, looking for micro-influencer student-athletes to join their new campaign. I created loose scripts for the influencers, wrote social captions, and adhered to contract requirements.

19th June 2023

Bringing Software to Bigger Market: Vofspace

Vofspace needed a website to bring their new all-in-one videoconferencing software to a bigger market. We created a warm, professional site that clearly explains how Vofspace can help professionals stay organized and get paid on-time.

Texas Tech Landmarks Magazine • 21st September 2023

Kayla Robinson: A Legacy of Mentorship

Cover Story: AgTexas CEO Kayla Robinson (‘04 BS, Agricultural and Applied Economics) is a living representation of Texas Tech’s motto, “From here, it’s possible.” Her role in the Ag industry is leaving a mark.
Kayla’s ‘here’ began in Stephenville, Texas, a small town southwest of Fort Worth hosting iconic scenes of rodeos and the influence of the dairy industry.

14th June 2023

An Energy Pumping Website for an Emerging Market: The Matador Club

We were given the task of creating a website that would educate Texas Tech sports fans on NIL and student-athlete financial needs and get them excited about the future of Tech Athletics.

8th July 2022

Everything is Better in Texas: Wines & Websites

This long-form content showcases work done at the agency, explores the brand, and zeroes in on the project's end goal: A UX-friendly website that shows Llano wines for what they are—sophisticated, world-class, and a taste of Texas.

17th June 2023

From Season Tickets to Community: Red Raider Club

Red Raider Club wanted to refresh their website and brand by honoring their past and looking to the future. The new website was made GDD-style, launching a home page with all the necessary information first. The style is bold, energetic, and draped in scarlet and black.

15th June 2023

How to Buy a Campervan in New Zealand

I edited this nonfiction book that is part how-to and part travel memoir. The authors approached me because of my ability to voice-match content. The book was so good, I almost wanted to go on a campervan vacation.

Legacy Magazine • 15th June 2023

A Meditation on Contentment and Liminality

This personal essay, which appeared in Legacy Magazine, volume ii, explores issues of contentment in seasons of liminality. Liminality is the "betwixt and between" outside of the important, life-marking rituals we experience.