About Me
I've built my career at the intersection of storytelling, strategy, and data — bringing the analytical rigor of an anthropologist to the art of digital marketing.
I started in anthropology, earned my MA in English, and spent years studying how people tell their stories. Turns out, that's exactly what great marketing is. Now, as Creative Director, I help financial advisors and enterprise-level broker-dealers, and other businesses turn their brand into something people actually want to read, follow, and act on.
My sweet spot is the place where storytelling meets strategy. I specialize in website copy and strategy, SEO, content marketing, and brand voice. And I believe every brand deliverable, from a homepage to a social post, deserves a narrative arc that puts your client at the center.
What drives me: the moment a brand stops sounding like everyone else in their industry. That's the work I live for.
I've led award-winning campaigns (multiple ADDYs, including Gold) across financial services, healthcare tech, food & beverage, and athletics. And I bring the same depth of research and intention to every project, whether it's a full brand overhaul or a single landing page.
I started in anthropology, earned my MA in English, and spent years studying how people tell their stories. Turns out, that's exactly what great marketing is. Now, as Creative Director, I help financial advisors and enterprise-level broker-dealers, and other businesses turn their brand into something people actually want to read, follow, and act on.
My sweet spot is the place where storytelling meets strategy. I specialize in website copy and strategy, SEO, content marketing, and brand voice. And I believe every brand deliverable, from a homepage to a social post, deserves a narrative arc that puts your client at the center.
What drives me: the moment a brand stops sounding like everyone else in their industry. That's the work I live for.
I've led award-winning campaigns (multiple ADDYs, including Gold) across financial services, healthcare tech, food & beverage, and athletics. And I bring the same depth of research and intention to every project, whether it's a full brand overhaul or a single landing page.