Award-Winning Broadcast Commericial
Silver ADDY, 2023. Instead of creating a mortgage company commercial about loans and home interiors, I conceptualized and wrote a script about where in a community we find home.
Storyteller, Copywriter, Strategist
I'm an anthropologist turned copywriter. I took a deep love of storytelling, a healthy obsession with proving arguments via data, and a theater kid's flare for expressing myself and turned it into a career. I currently work as a lead copywriter at a marketing agency.
I specialize in website strategy, website copy, SEO, branding, and building supportive, encouraging teams.
“Stories are meant to be told in the night for the pleasure of filling the hours....To cross borders. To transform despair into hope. To enchant the disenchanted."
Ruth Behar
Recent Work
Texas-Based Regional Bank Branding, Website, and Launch
Victory Bank is a regional bank that came to our agency to fully define their brand before launch, create a website that focused on their core services and features their belief in a strong community, and launch their business.
I co-led their branding workshop, discovering that their differentiator was business banking services, not personal banking and lending.
Their launch press release was picked up by local and national publications. The website strategy and copy were created to balance between business sensibilities and a fresh, interactive, contemporary appeal.
I co-led their branding workshop, discovering that their differentiator was business banking services, not personal banking and lending.
Their launch press release was picked up by local and national publications. The website strategy and copy were created to balance between business sensibilities and a fresh, interactive, contemporary appeal.
Award-Winning Website and Branding Guide
Gold ADDY, Branding Guide, 2023. Gold ADDY, Website, 2023. I was part of the team that brought this NSF-funded app to help people manage chronic illnesses go to market. We created a website that showcased the app and the science that sets it apart.
Asking Businesses to Say Wine Not to Custom, Branded Wines
ADDY Award-winning website. Tailored 385 is a Texas-based winemaker, grower, and bottling company that works with businesses to create their custom wine. I created a web strategy and copy that layered SEO-driven content with the fun, sophisticated brand feel that they wanted.
Headlines tell the story of the brand, keeping the attention of skimmers, while additional content gives readers the information they need to say yes.
Headlines tell the story of the brand, keeping the attention of skimmers, while additional content gives readers the information they need to say yes.
The Stars Aligned in Lubbock: A Rodeo Producer's Quest to Keep an Industry Kicking
If “The Stars Aligned in Lubbock” sounds more like a movie title than a feature on a prominent rodeo producer, it’s because Binion Cervi’s (‘08 BS, Interdisciplinary Agriculture) life has some elements of the romantic sun setting over the rodeo arena, complete with how the stars aligned, far from home.
An Energy Pumping Website for an Emerging Market: The Matador Club
We were given the task of creating a website that would educate Texas Tech sports fans on NIL and student-athlete financial needs and get them excited about the future of Tech Athletics.
What It's Like Working With Me
"Danielle continues to lead the copy team with so much intention and care. While she's working like crazy on web copy, she still manages to check in with us and make sure we're doing okay. Thankful for you!"
- Copywriter
"Danielle has the perfect blend of creativity, strategy, and intentionality in her writing. She really seeks to understand the client and their industry, and it shows in the results."
- Account Strategist
"Danielle is not satisfied with surface-level questions and answers. She will do what it takes to understand pain points and work to find the best solutions. She goes above and beyond to do this for clients and teammates."
- Senior Leadership
Danielle is an absolute rock star. She is able to lead and work with the client in such a professional and insightful way that puts me at ease doing brand intensives with her.
- Creative Director
My Focus Areas
- Website strategy + copy
- Social media strategy + copy
- SEO
- Long-form digital content
- Mentoring
- Branding
How I work
My writing process depends on the project, but it always starts with research. To tell the story of a brand, I need to know their values, goals and hopes. Then, I focus on getting to know their audience—through research, interviews, or review mining. Then, I turn on the playlist that reminds me of the client and get to work.
Influential Writing
The Subversive Copyeditor, Carol Saller Fisher
Translated Woman, Ruth Behar
Building a Storybrand, Donald Miller
Momma Zen: Walking the Crooked Path of Motherhood, Karen Maezen Miller
Narrative Fiction, Shlomith Rimmon-Kenan